Boeing 787…Are the winds shifting?

Written by Ariel Seidman on January 30th, 2007

Is this more concerning news coming out of Boeing regarding the 787 program or standard hiccups in the development process of a complex and innovative product — only time will tell. While this issue is peanuts relative to analyst reports that some of the 787 suppliers are struggling to meet Boeing specs and timelines. While I am sure that a delay (even a relatively short one of a few months) will not bode well for the Boeing stock I can’t imagine that this will drastically change the Boeing vs. Airbus competitive dynamics as Airbus is a good 2-3 yrs. behind Airbus and has significant resources tied up in the A380 for the forseeable future.

In my humble opinion business schools should start preparing a case study on the turn-around of Boeing which is based on a few key elements—here are a few:

  1. leapfrog technology aka the 787
  2. insight that point to point is more important then network
  3. new supplier model: extension of risk to large suppliers

What do you all think?

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