Protect Your Downside with Farecast.com

Farecast is a great service — here’s why:

1. Clever use of free data (costs a ton to process this much data, but the data itself is free)
2. Deliver the right information (will fare’s increase or decrease) at the right time (at the point of search or transaction)
3. Leverages consumers fear of overpaying. 

However, will your average consumer spend enough time to grok how this works — not sure about that one.  Some good marketing folks will be needed on this one.