October, 2009

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Building Mobile Mashups Presentation

Monday, October 26th, 2009

Had the opportunity to present at the Mobile Web & Applications conference in London this past week.  Below is my presentation on Building Mobile Mashups. Looking to build a mobile app at a fairly low cost and want to know what to focus on — spin through it.

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Global Mobile Average Revenue per Subscriber: Voice vs. Data Breakdown

Monday, October 5th, 2009

There are two critical ingredients to engagement in mobile web services. First, a decent mobile web browser or native mobile applications (iPhone Apps being the best example, but there are others).  Second is a data plan. Users willing to shell out $10 to $20 a month (adjusted for purchasing power) on a data plan. To illustrate this point more clearly and with numbers; EU (western) had 12 million more smartphones (phones with decent to great mobile web browsers).  Yet, the US has considerably more (5M) users actually using mobile web services (email, browser, native apps). Well, in the U.S  32M users (14% of all subscribers) have a data plan versus only 10M (4.5% of all subscribers) in Europe (western) — a difference of 22 million users *.  If you have a smartphone with no data plan you have a fashion accessory.

The chart breaks down average revenue per subscriber (monthly for the year 2008) between voice and data for some top countries.  Note: Philippines & Indonesia users already spend 33% or more of their monthly bill on data services.

*MMetrics  June 2009

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Mobile Handset Data

Sunday, October 4th, 2009

These past two weeks I spent considerable amount of time delving deep into the mobile data, some absolutely fascinating stuff.  Finding good data is still way too time consuming and the tools to analyze it (namely Excel) are still too primitive.  As I discover more mobile handset data that could be useful to others that need this data hopefully you will find this useful.

  • Looking back at 2008 [source]
    • feature phone sales fell 10% y/y
    • smartphone sales grew 35% y/y [Nokia was down y/y and Apple, RIM, and Samsung all grew share]
    • smartphone penetration: 13.5% of all new handsets sold.
  • Looking forward
    • By 2013 smartphone penetration will reach 38% [source]
    • Smartphone sales to surpass global PC sales by end of 2011 [source]
    • Mobile touch handsets to increase to 230M+ by 2012 [source]

2008 Mobile Handset Sales (Replacement and New Subscribers):

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