Mobile Handset Data

These past two weeks I spent considerable amount of time delving deep into the mobile data, some absolutely fascinating stuff.  Finding good data is still way too time consuming and the tools to analyze it (namely Excel) are still too primitive.  As I discover more mobile handset data that could be useful to others that need this data hopefully you will find this useful.

• Looking back at 2008 [source]
  • feature phone sales fell 10% y/y
  • smartphone sales grew 35% y/y [Nokia was down y/y and Apple, RIM, and Samsung all grew share]
  • smartphone penetration: 13.5% of all new handsets sold.
• Looking forward
  • By 2013 smartphone penetration will reach 38% [source]
  • Smartphone sales to surpass global PC sales by end of 2011 [source]
  • Mobile touch handsets to increase to 230M+ by 2012 [source]

2008 Mobile Handset Sales (Replacement and New Subscribers):