Self Instrumentation

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iPod Nano Pushes Polar into a Freeze

Thursday, September 10th, 2009

Here is another example of how single-purpose devices are being co-opted by Apple’s general purpose devices.  I am a weekend-warrior (i.e. prosumer) who bikes and runs for enjoyment, and competes occasionally in triathlons.  Put simply, I am exactly the kind of market Polar needs to capture to remain viable. A few years back I spent $300+ on a Polar watch that provided fancy heart-rate monitoring and motion sensors to capture my running rate.  Put that same purchase decision in front of me today and there is no way I would buy the Polar watch again; instead I would buy the iPod Nano.  It supports all of the capabilities on my Polar watch that I actually used. Not a good day  for a Polar Product Manager when a single purpose device like the Polar cannot do its single task better then a general purpose device like the iPod Nano.

iPod Nano | $199

  • Watch
  • Music/video player
  • FM receiver
  • Video camera
  • Pedometer
  • Heart-rate monitor (coming soon)
  • On device training tools (i.e. graphs and charts)
  • Online training communities

Polar FT80 | $349

  • Watch
  • Heart-rate monitor
  • GPS (in my own personal experience 50% of connections time-out)
  • On device training tools
  • Online training tools (very poor links and even worse communities)

I see two choices for Polar:

  • Go Exclusively Professional:
    • Sell to professional athletes and most shut down their prosumer “weekend warrior” business which requires significant investment in marketing and distribution.  Frankly, this is a tiny market — you are basically selling to college and pro athletes.
  • Embrace and extend general purpose devices
    • Build add-on devices like a heart-rate sensor for the iPod Nano.
    • Polar is a brand I trust in this space and I would be willing to spend $40 on a Polar heart-rate sensor.

Review of Garmin Forerunner 405

Tuesday, June 23rd, 2009

I am a competitive person and find running for pleasure boring.  I need to measure my runs and hit specific goals to make my runs interesting. Without basic feedback on my pace, distance, and time my runs get shorter and less intense overtime. After switching to Adidas running sneakers my Nike+ iPod system became useless which is an unfortunate tight technology coupling that I would like to see go away. After some Amazon research, I splurged and bought the Garmin Forerunner 405 for its combination of slick looks, wireless sync, and GPS capabilities. Six weeks and fifteen plus runs later with my Garmin Forerunner 405 I am sorely disappointed. First let me explain the macro level issues with the product design and then I will delve into specific issues I found.

Build a Sensor, Not a Computer

The Garmin philosophy seems to be centered on building computers into devices. It bewilders me why Garmin do not take full advantage of peripheral and common devices like the iPhone or PC. Trying (they certainly deserve credit for effort) to perfect data setup and vast information consumption on a watch form factor is a fools game. The watch is a perfect sensor that can track time, rate, and location while the iPhone and/or PC is a perfect device to setup runs, track progress from run to run, and share run data with friends. Let each product do product what it is best at then marry the two to create a delightful experience.  Here is how I see the system working:

Keep it Simple

Even for the most ardent runners and tri-athletes this watch does too much. Its as though somebody handed the engineers a list of features and said go build all of these. Why is this a bad thing? While running or stopping to stretch the Garmin Forerunner 405 will inexplicably change to a different mode, and reverting back to the basic mode is not intuitive. Other times the device will begin beeping – since I never set up any complex training goals trying to determine why it was beeping took hours. On a nice sunny day while enjoying the outdoors the last thing somebody wants is an annoying beeping sound. The focus needs to be on collecting distance, rate, and calories. Once brain dead obvious how to collect these then begin to gently expose additional features to the user.

The Issue List

Collecting a list of product issues and fixing them one-by-one is no way to do product design. With this approach the core issues are never discovered. Such is the case here, if you were to fix every issue on this list you would still be left with a mediocre product. With that said here are the specific issues I encountered using my Garmin Forerunner 405:

  • Form factor: The watch head extends into the area usually reserved for the watchbands and this is a hard plastic not the soft and malleable plastic used for watchbands. This means that the watch does not hug your wrist, rather sits awkwardly and sometimes painfully on your wrist.
  • Packaging: The product should have some battery juice when it comes out of the package. It’s a huge let down to un-package a cool new product and then wait an hour charging it before you can do anything.
  • GPS: takes minutes rather then seconds to connect to a satellite, and sometimes it fell into a discovery state and never failed completely.
  • Touch Wheel: Provides no visual feedback. Which means you don’t know whether you have successfully engaged the wheel. Furthermore, if one successfully engages the wheel it does not bounce back at you if you are moving through the modes too quickly.
  • User Interface Item Selection. No clear way to select an item when a dialog is presented. For example, when trying to sync via Bluetooth one needs to select OK in order to accept the connection. It is unclear which button or button combination to hit in order to select OK.
  • Battery: poor battery life is not unique to this device, but whereas a phone is a critical part of my productivity this is a nice-to-have product. Forcing users to recharge their watch constantly for a nice-to-have product means that users will lose interest quickly as the effort exceeds the value returnd.

With much of the core technology in these devices commodity components (Bluetooth, GPS, accelerometers, etc.) there is an opportunity to develop an open (i.e. not tethered to Nike sneakers or Apple devices) simple and elegant watch that serves as a way to easily and reliably capture core metrics (rate, distance, and calories) and then sync this information to ones mobile phones and computer to view and share the data.  Somebody will make a simple and compelling device that capture the essence of the above and in the process will make me a happy customer and themselves boatloads of money.

When does real work get done anymore?

Sunday, August 19th, 2007

Bloggers Warning: by the end of this post you may be compelled to implant a device in yourself.

We live in a world of information overload and sometimes I wonder when do people actually do work (like write specs, write code, create designs, model revenue opportunities, etc.). Some of the major timesinks during the week:

information streams

*see techmeme, greader, facebook, MyY!, etc. people spend a lot more time then they willingly admit on this stuff — i estimate anywhere between 2-3 hrs./day (how ironic i don’t have the time to actually back into this number)

meetings

*depending on what you can do this easily 50% of your time at work (some work gets done here, but lets not overdue it)

water cooler chat

*shooting the shit with friends/colleagues at work

daily transportation

*1 to 2 hrs./day

social nourishment

*time with friends, family, etc.

eating

*at least 1 hr a day

sleeping

*5-7 hrs. a night

excercising or whatever it is you do to relax

*0-5 hrs./week

writing blog posts like this:-)

So — what is the solution? Simple –> self-instrumentation. Basically, if we had data that showed us how we spent our time over the course of a day, week, month I assure you we would quickly realize how much of our time is wasteful and would change our behaviors accordingly. The saying “you can’t fix what you don’t measure” is so very true and why not apply it to our most precious resource — time.