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Why I Stopped Using Aardvark and Became a Quora Addict

Wednesday, June 9th, 2010

I stopped using Aardvark for three reasons:

  • It felt very transactional — it lacked soul and depth.
  • It invaded my private space (my instant messenger sessions).
  • It performed well at questions that classic search engines and/or discovery site like Yelp usually handle well e.g. what bike stores are in Palo Alto or where can I find a free SVN MacOS client. You can get answers to these questions without nagging somebody.

On the other hand, I have become a Quora addict for three reasons:

  • Performs well at questions not well suited for a search engine: opinion, multiple constraints scenarios, hypothetical scenarios, etc.  For example startup founders and investors commonly ask “How did company X get traction.”  When somebody with knowledge of that company answers it provides insight that a search engine cannot find because that content previously did not exist.
  • Provides depth and insight — by keeping questions alive, providing answer summaries, etc. the content can become richer.
  • Feels like a natural conversation.  Quora is like a party where you can jump in and out of conversations of interest.  Whereas Aardvark which feels like a party where everybody is separated by a wall.

This blog post is adapted from my answer on Quora.  You should follow me on Quora here.

Mobile Design & Development Resources

Wednesday, May 26th, 2010

I have accumulated lots of links that serve as resources for understanding, building, and launching mobile apps and services.   Every so often I will share a data point or an insight I gleaned from these resources and somebody will ask me for the link – I then go digging.   To reduce the amount of digging I do and provide a better way to share these mobile resources I will start to organize them by topic here.  If you would like to add something to this small directory please add them in the comments.

Mobile Design

Mobile Development

Mobile Technologies

New Forms of Mobile Search & Discovery

App Store and App Marketing

Mobile Monetization

Web Businesses Adapting to the Mobile Era

Mobile Strategy

Nike+ iPod: Starting the Self-Instrumentation Age

Sunday, December 16th, 2007

At Work we instrument our products/services to ensure that we can track important metrics — as Peter Drucker said “If you can’t measure it, you can’t manage it.”  Yet, for metrics that impact our quality of life @Home we have yet to develop products that help people efficiently manage some of the more important aspect of their lives:

  1. Health
    • How much exercise do you get per week?
    • How much crappy food do you eat per week?
  2. Energy Consumption
    • How much money are are you spending on energy and do you know the cost of your energy choices?
    • How much damage (carbon emissions) are you doing to the earth?
  3. TV consumption:-)
    • How much time are you wasting?

Because we all just have one shot at life, these are actually are a lot more important then the @work metrics.  Measurement and analytic products in the business domain are well-established and long-ago crossed the chasm.  However, on the consumer side while there are niche products such as Polar watches there are no self-measurement products (needs a catchier name, but for now this highly descriptive will work) that have successfully crossed the chasm.

Nike+ iPod is poised to cross the chasm and is starting to uncover the opportunities of a self-measurement age. There are a couple of things that they nailed in this first version that will enable them to cross the chasm:

  1. Plugs-Into Existing Products
    • We don’t need to create new products from the ground up to measure these everyday activities we simply need to plugin sensors and displays into existing products. Contrast this to a product like Polar that is attempting to build niche products from the ground up that help athletes measure their performance.
  2. Low-Cost
    • Once you’ve spent $400+ on an iPod and Nike sneakers buying an Nike+ iPod Kit for $29 is not going to break your bank.
    • This point is driven by #1 above.
  3. Simple Setup
    • Just put the sensor below the insole of your sneaker and a small receiver snaps into your iPod — that’s it your done. See here.
  4. ‘Thermometer’ Interface
    • Explains to the user how they are progressing or regressing with their runs.
    • Lightweight analytics that allows you to slice/dice your runs — for those of you familiar with Business Objects or Siebel Analytics there are hints of those types of experience here.   Below are my runs for the past few months as seen on nikeplus.com

What still needs some work:

  • Positive Peer Pressure
    • Enable users to encourage and compete with each other. This is incredibly imporant because it keeps people engaged and provides a viral way to introduce potential customers to the product.
    • They don’t need to create a new social-network to develop this community and positive peer pressure. Rather tap into an existing social network at the point of registration (more on this for another post).

Beyond the value that this creates for users, it also builds lock-in for Nike and Apple — when I get ready to buy a new set of sneakers in a few months guess what I will be buying.

DARPA Challenge: Predictable Anthropomorphism

Sunday, November 11th, 2007

This year’s Darpa challenge introduced the autonomous cars (yes— no drivers or human input to navigate the cars) into an urban environment — NY Times has some good coverage here.

Below is the strange yet predictable part of the article — the media always tries to anthropomorphize robots — uhh… last time I checked this is software that operates metal and plastic. Once we do get around to commercializing this stuff, these autonomous cars will have brands much the way an Apple computer has a different kind of brand vs. a Dell computer, but we won’t confuse them with people. Talking about the applications and commercialization of this technology seems like a far more useful conversation to be having.

“Donald A. Norman, a psychologist and an industrial designer, argues in “The Design of Future Things,” his recently published book, that a new organism is emerging that he calls a “person+machine.”

“Machines have neither motives nor emotions,” he wrote recently in an e-mail message. “Still, machines, appliances and even services have personality traits, if only because they were designed to be conscientious or not, friendly or curt, smooth or abrupt, condescending or understanding, recalcitrant or forgiving.”

Autonomous machines of the future, he said, will increasingly have emotions for the same reason that people have them: to protect themselves as well as to make choices among competing demands for their attention as well as a mechanism for social cooperation.

Though the Darpa autonomous vehicles were clearly not “thinking” machines, there was evidence that the line between human and machine consciousness might have just become a bit less clear.

{note to self: never use words with more then two syllable in a title}

Silicon Valley Power Play — When will the Pendulum Swing?

Sunday, September 23rd, 2007

Silicon Valley is fortunate to have leading Pendulum Swingscompanies in large industries — media, computer/devices, and micro-processors. With lots of cash on the balance sheets, confident execs, and smart folks on the payroll some of these growth companies (Google, Apple, HP, etc.) in these industries are starting to expand out of their core business. This expansion has been pushing the pendulum to a point where the concentration of power in Silicon Valley may soon hit a wall.

Lets have a quick look at the current lineup of major industries in the Valley and the top players in those industries:

Media companies

  • Google
  • Yahoo (ok, 9% growth is not exactly hitting it out of the park, but there is untapped potential here — full disclosure: i work at yahoo)

Computer/devices companies (both of these companies are on a tear)

  • HP
  • Apple

Micro-processor companies

  • Intel
  • AMD

Well — when times are good folks start to expand beyond their core and these companies are expanding — especially the folks at Google — into the following industries:

  • Wireless & Telecom
    • iPhone
    • Gphone
    • Buying wireless spectrum: Apple & Google are each other
    • Undersea fiber: Google
  • Entertainment
    • Apple TV & iTunes –> distribution hub for all entertainment
  • Energy (alternative forms)
    • Silicon Valley in general is playing a major role in this space — however with the exception of Intel and AMD the companies above are more dabbling then anything else — but $20M here and $30M there and it becomes a bit more then dabbling.

For the past 4 years the pendulum has been swinging in favor of these Bay Area companies but when you expand beyond the core you inevitably start to piss off the legacy players… Once these legacy players start fighting back and the economic slowdown forces these companies to curtail their investments beyond the core will the pendulum reverse?

We are still in the early days of web search

Wednesday, March 7th, 2007

Tom Foremski asks some rhetorical questions regarding the state of web search -here - and while some of his points are inaccurate (e.g. Google is not encouraging your avg. publisher to upload content into Google base) his larger point is a fair one — search engines still need enjoy the help of humans (in this case publishers, webmasters, etc.).

Given how much room for innovation is left combined with the fact that there is still billions of dollars of ad spend that will come online in the next few years these calls and rumors of consolidation of the major players e.g. Microsoft buying Yahoo!, Google buying Yahoo!, Microsoft buying Google, and every other combination you can possibly think of are somewhat silly.